Studio Porktie

#BeInclusive Sports Awards

Client: European Comission, Brussels, Belgium



Content Creation & Strategy Implementation

The #BeInclusive Sport Awards recognise individuals and organisations that use the power of sport to increase social inclusion for disadvantaged groups. I was hired to create social media content to cover the six-month period in the run up to the award ceremony. The content, which was published on the Erasmus+ and EU Sport social media accounts, was designed to attract applications, increase visibility and grow the visual identity of the awards.



  • 28 Facebook posts published received over 21,000 likes, 949 shares, and 198 comments between them.
  • 92 tweets published received over 7,000 Likes and 1,220 retweets – an average of 75 likes and 13 retweets per tweet
  • Social Media content published using #BeInclusive received over 3.6 million impressions in total


  • Content creation (visual & written)
  • Creating and maintaining editorial calendars
  • Budget management
  • Implementation of Facebook and Twitter ads
  • Maintaining consistent visual identity
  • Hashtag tracking & in-depth reporting