Studio Porktie

Summer Skin Campaign

Client: Becca Cosmetics




A short article to subtly promote cosmetics brand Becca's products ahead of the summer season. The advertorial, which was to be published in both printed and online formats, took the form of a tutorial promising "Flawless Beach Make-up In 5 Simple Steps". 


Flawless Beach Make-Up In 5 Simple Steps


Step 1. Prime & Protect

First things first - the summer sun is extremely powerful, so you need to make sure your skin is fully protected as well as looking fabulous. Do so by applying Becca Mineral Primer over the face & neck – it provides Sun Protection Factor (SPF) 30 but also ´mattifies´ without the need for powder and helps the rest of your make-up stay put. Don't forget to put a little on eyelids and lips too!


Step 2. Perfect

Dispensing with heavier foundations in the sun doesn't mean our skin needs to look any less than flawless. Apply Becca Luminous Skin Colour all over face & neck with a brush or fingers, starting in the centre of the face and working out to give the most natural finish.


Step 3 - Lips & Cheeks

The new wave of lasting silicone based products are perfect for wearing in the warmer months. Becca Beach tints provide a gorgeous wash of colour for lips & cheeks (and they´re waterproof too). Using your finger, dab a tiny amount on the cheeks and pat on lips to create a lasting stain.


Step 4 - Eyes

Swirl a fluffy brush in some Becca Creme Shadow, then dab off the excess before applying a wash of colour all over the eyelid for maximum staying power. If time is short apply directly to primed eyelids with fingers. Add a good coat of black waterproof mascara for more drama. Extra tip. take a small dab of creme eyeshadow and apply to cupids bow, cheek & brow bones for an extra glow.


Step 5 - Beach to Bar

Heading somewhere a little more glam straight from the beach? A swipe of Becca Lipgloss will take lips from subtle to sexy in a second. Use a black eyeliner inside the eye to complete the look.


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