Studio Porktie

Barcelona Hair Academy



Social Media Strategy

Leading international hairdressing academy, teaching cutting-edge (pun very much intended) hairdressing techniques to the next generation of stylists from across the globe. I was tasked with creating a new social media strategy for the academy, with particular focus on creating a manageable editorial calendar for the academy’s marketing team to follow, while implementing best practices which would ensure a strong visual identity was maintained across all online channels.



  • Content creation (visual & written)
  • Identifying and implementing best practices
  • Creation of editorial calendar
  • Creation of Facebook and Instagram ads
  • Advice on maximising ROI from paid ads
  • Maintaining consistent visual identity